When empowered and made fearless, we will continue to change the world.” It feels like I'm home where I should be, with a brand that has been on my feet for more than 50 years. “Our relationship helps me tell important stories of women in the #sport past, present and future. “I’m thrilled to partner with #adidas, a company that embraces barrier-breakers and desires to empower women,” said Kathrine Switzer. To celebrate 50 years since the memorable race wearing the #adidas Special, Switzer will take to the course wearing the #adidas Supernova BOOST, accompanied by 125 charity runners from 261 Fearless. Switzer was the first female athlete to run the course as a registered number in 1967, sparking controversy before becoming a social advocate and campaigner for women’s rights.
Celebrates Original Disrupter in Women’s Sports 50 Years LaterRallies Runners To Share WhyIRunBostonĪdidas today announced a new partnership with Kathrine Switzer and 261 Fearless ahead of the Boston Marathon in its 29th year as the race’s exclusive footwear and apparel partner.
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